Archives for August 2018

Hotel Laurent to Deliver Luxury Experiences in Downtown Sarasota

Hotel LaurentHotel Laurent will be uniquely Sarasota and decidedly exceptional in every way.

For L. Ronald S. Gray, a decades-long vision of creating an incomparable luxury hotel is coming to fruition in downtown Sarasota. Hotel Laurent, his 10-story, 140-room passion project, is pending approval at 20 N. Washington Blvd. To be built in conjunction with Sarasota-based Hoyt Architects and Gilbane Building Company, and internationally-recognized design firm, Cooper Carry, the boutique hotel will revitalize the east end of downtown’s Main Street, while offering discerning travelers a level of service and accommodations unrivaled in the region.

Gray was the sole bidder at $3.3 million last month for the nearly 1-acre, county-owned parking lot at 20 N. Washington Blvd., the northeast corner of the intersection of Washington Boulevard and Main Street. The former New York investment banker who has visited Sarasota since 2002 said he had looked for more than a year for the right location for the boutique hotel.

“We’re presenting a new take on luxury as well as the execution of elegant service — five-star with a smaller footprint,” he said in a news release. “Our goal is to not only re-energize the eastern tip of Main Street but to resonate with those who demand the very best.

Local ownership will allow for an innovative approach to hospitality not mandated by a corporate handbook and focused on individually tailored experiences. All aspects of the brand will exude European-inspired opulence, from the lavish detail and styling to the attention to service and amenities. Preliminary plans include world-class dining options, a spa and gym, and a private concierge floor, club and rooftop pool.

“Hotel Laurent is the culmination of a lifetime of travel and a love for Sarasota,” said Gray. “We’re presenting a new take on luxury as well as the execution of elegant service – Five-Star with a smaller footprint. Our goal is to not only re-energize the eastern tip of Main Street, but to resonate with those who demand the very best. Hotel Laurent will be uniquely Sarasota and decidedly exceptional in every way.”

Preliminary plans for Hotel Laurent — Gray’s first name — include dining options, a spa and gym, and a private concierge floor, club and rooftop pool, according to the news release. Construction is planned to begin next year, with completion targeted for the fourth quarter of 2020.

Sarasota Herald-Tribune, Tampa Bay Newswire, August 28, 2018

Sarasota Luxury Market at the Top in the Nation

Sarasota Luxury MarketSouthwest Florida — the Sarasota metro area in particular — has a reputation for its wealth of gold-plated residences. The latest Luxury Home Index from realtor.com validates that celebrity status, or, from another viewpoint, notoriety.

In the site’s May report of the top 10 fastest-growing U.S. luxury markets nationwide, the Sarasota-Manatee market stood atop the list. Collier County, near Naples, came in third in the rankings of the percentage increase of the top 5 percent of the most expensive home-sales prices.

The overall transaction total doesn’t matter. Sarasota’s entry-level luxury price rose 19.1 percent year over year, reaching $993,000,

Whether that sales price merits the luxury label is debatable. By many measures, a home’s sales price must reach at least $1 million before entering the so-called luxury market. But who’s quibbling over Sarasota falling $7,000 short?

Roger Pettingell, a luxury waterfront specialist with Coldwell Banker Residential Real Estate, cites two price points for opulent status.

“Coldwell Banker’s starting price for what we consider a Global Luxury listing is $1.2 million,” he said this week. “More anecdotally, I consider a luxury Sarasota property to be one which is priced over $3 million.”

Let’s stick with that higher figure, since many a million-dollar home on the water ranks as a tear-down. Plus, there are a lot of $3 million homes on the market, 129 to be exact. The top dog comes with a whopping $19.5 million price tag. That’s 19,300 square feet at $3,884.57 for one square.

Of the 79 that recently sold, the highest sale reached $9 million for 9,202 square feet, and that’s with an $800,000 cut-off list. That’s also thousands more per square foot — $6,448.41.

The average and median list price of all those $3 mil-plus homes stand at more than $5 million. The median closing, though, was $3.6 million.

Luxury homes, luxury prices, indeed.

The lowest on the market and sold went for exactly $3 million each, a veritable bargain at a mere $428.41 per square foot.

Michael Saunders & Co. currently has 45 active listings in the $3 million-plus range. Last month countywide, sales of seven homes in that price category were closed, a 75 percent increase over the four in May 2017, said Samantha Emelock, a Saunders communications specialist.

Saunders recently closed on two big sales in Sarasota, at $7 million and $5.4 million.

Collier’s $1.65 million sales mark is only surpassed by three California counties, but the percentage increase for all three Silicon Valley counties did not beat Collier’s.

Prospective home buyers from northern states are propelling the two Florida markets, realtor.com reported, not residents trying to escape the super-heated West Coast.

“Luxury prices in the Sunshine State are rising quickly as buyers from places like New York, Boston and Chicago get wind that there is a better bang for their buck available down South,” Javier Vivas, director of economic research for realtor.com, said in a news release. “Meanwhile, we’re seeing signs of a luxury-market glut in many established markets, which is in some cases leading to spillover demand for their less-pricey neighbors.”

No warning signs here.

“Is there a glut of luxury properties for sale?” asked Longboat Key-based Pettingell? “If you say a luxury property is any property over $3 million, there is less than a two-year supply of properties of $3 million.

“There is certainly not a glut of those premium, market-priced properties, which tend to sell much more quickly,” Pettingell said.

From Jan. 1, 2018, to date, Coldwell Banker in Sarasota has sold or held a contract on 25 properties over $3 million and Pettingell sold seven, said Laitin Schwerin, a senior public relations specialist in a Sarasota Coldwell Banker office. During that same time span in 2017, the company sold 20 properties in that price range, and Pettingell sold six.

Apparently, if you list a luxury home, someone will come to buy.

Sarasota Herald-Tribune June 22, 2018

East of Trail Development Projects – Downtown Sarasota Real Estate

East of TrailProjects East of Trail are poised to begin construction soon.

Thirteen years after a developer originally proposed a residential complex on a School Avenue property across from Payne Park, construction is finally set to begin at the site later this summer.

The Payne Park Village project has been significantly scaled down from the first concepts, which called for 450 condominiums in buildings up to seven stories. Now under the ownership of a new company, David Weekley Homes, the plans for the 8.7-acre parcel include 135 attached and detached single-family homes between three and four stories.

Although the scope of the project may be reduced, the developer believes Payne Park Village can help reshape the segment of the city east of downtown.

Jimmy Oriol, the Sarasota division president for David Weekley Homes, said the company was excited to break ground in an area that has not yet been a hub for the same kind of growth taking place in other districts bordering the city’s center.

“We feel like it’s the next evolution, and we’re happy to be a part of the revitalization of that area,” Oriol said.

There may be reason to be bullish about the future of the area east of U.S. 301. Just northeast of the Payne Park Village site, another long-awaited project is prepared to begin construction soon. At the former home of the Ringling Shopping Center, the subject of the city’s contentious decisions to reject plans for a Walmart supercenter, a developer is set to start work on a 222-unit apartment complex.

Though the completion of both projects is still more than a year away, the prospect of adding more than 350 residential units could reshape the dynamics of the area.

Patrick Berman, a retail specialist with Cushman & Wakefield, is marketing the commercial parcels on the Ringling Shopping Center property at 2260 Ringling Blvd. He anticipates the introduction of more full-time residents into the area will have a noticeable effect.

“Once you start seeing some of these projects coming out of the ground and being occupied, the positive impact to those neighborhoods is immediate and demonstrative,” Berman said.

Even before these large projects begin construction, there have been signs of increased interest immediately east of downtown.

Tampa-based developer Icon Residential is constructing a 37-unit town home project at 41 N. School Ave., along the road’s intersection with Main Street. The company plans to follow that up with another 32 town homes on First Street between East Avenue and Audubon Place.

Two hotels are planned east of U.S. 301 between Fruitville Road and Ringling Boulevard. So is a 7,000-square-foot retail complex at 218 N. East Ave. It remains to be seen how many of these projects come to fruition, but Berman said it made sense for developers to seek a new frontier given the rate of activity downtown and in the Rosemary District.

“It’s a matter of supply and demand, where finding vacant zone-entitled lots are hard to come by,” Berman said. “Once the apartments begin construction, we’ll get an even better response.”

Oriol highlighted another potential project that could increase interest in the area — the possible extension of the Legacy Trail to Payne Park. In November, county voters will vote on a bond issue for the project. If it passes, Oriol anticipated the trail would be a meaningful catalyst for additional activity.

 

Sarasota Observer, July 26, 2018